So, it was almost like a candy bar but it had multiple pieces, allowing you to enjoy one now and then more later. It was purchased or available in a sleeve, or what they referred to as a bar. Now and Later candy was all the rage when it came out.
In fact, even the original sleeve or bar or Now and Later offered up to 14 flavor varieties, which is pretty phenomenal for such a simple square of candy. They’ve come out with a lot of different flavors over time. It is a long-lasting chew and while you don’t chew it like you would a piece of gum, it does typically last a long amount of time and is chewy and juicy. Now and Later candy was actually meant to be a gum replacement. These come in a lot of different flavors, including a line of sour flavors as well.Īnother fun fact for you. They still have their traditional hard but chewy candy square that remains popular but they also now offer a variety of chews. Of course, the Now and Later candy has evolved over time. They are very similar in overall design and packaging but not so similar as a candy treat. Originally, the candy came in a small leave of the various cubes, much like what we know of Starburst candies. Finally, Now & Laters came to rest with the Ferrara Pan Candy Company and they remain the distributor of Now and Later candy today. READ MORE: Andy Capp’s - Crispy, Savory, and Salty Mouthwatering Snacksįarley & Sathers Candy Company purchased Nabisco, including this candy in 2000 and then in 2012, Kraft/Phillips Morris acquired Nabisco. Beatrice Foods merged with Leaf in 1983 and was later sold to Nabisco in 1992. It passed from Phoenix Candy Company to Beatrice Foods. It’s changed hands several times since the candy was originally created. The story of the Now and Later began in 1962 at the Phoenix Candy Company. Another funny tagline about the name was that if you put one in your mouth, you could still be chewing it later because they are so deliciously chewy. The concept behind the name was all about how a person would like it now and definitely want some more later, hence the name Now & Later. There are still some small shops that sell Now and Later candy today but it’s mostly found at gas stations, corner stores, or small shops. It wasn’t long before Now and Later was sold across America at convenience stores everywhere. This 60s candy became an instant hit in New York City with people buying them for their kids to enjoy during lunch breaks or after-school snacks. You wait and wait and then when you least expect it, the flavor is released. Now and later is the perfect name for this unique candy because if you put it in your mouth, there’s no immediate taste or pop of flavor. Now and Later was a revolutionary type of candy because it looked like any other hard-boiled lollipop but had one big difference: its delayed flavor release. The owner of this small business had been selling his goods for years but wasn’t seeing much success until he came up with a new idea: Now and Later candy. This candy store sold all kinds of candies from chocolate bars to gumballs and hard-boiled lollipops. In the early 1970s, there was a candy shop on Manhattan’s west side. It’s this hard square of candy that reminds you of a starburst but isn’t as juicy. Now and later candy has always been a winner.
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